LinkedIn: the most effective resume platform in the modern world Today it is impossible to imagine a job seeker without a LinkedIn profile. This professional connection site is a most popular social tool with users in excess of 900 million across the world; however, it is more than an online CV – it’s a weapon, which may dramatically change your job seeking or your career. LinkedIn profile optimization helps you stand out of individuals in the same league and create new opportunities for success. In this series, we will focus on the LinkedIn optimization things that one needs to do for getting the right job in today’s competitive job market.
Understanding LinkedIn Optimization
LinkedIn optimization entails the act of making your profile more appealing to employers, recruiters as well as other appropriate connections. The purpose is to make sure that when you apply for a particular job, your profile through search results will attract the attention of the employer and convey all your [Skills, working experience, and overall career interests]. So, when you apply various principles of SEO on your linked in profile, you create more chances for people to find you, trust you and approach you for the right job offers.
1. Craft a Compelling Headline
Your Linked profile headline is viewed by the people who visits your profile first of all. It should be more than ’I am a_______’. Include your value proposition and strengths here to plan a good impression to the recruiters. Rather than “Marketing Manager” use: “Marketing Manager | Skillful in Digital Campaigns & Branding | Dedicated to Assist Business owners to expand through Effective Solutions.”
2. Write a Professional Summary
Your LinkedIn summary is where you get to explain your narrative to your career. It is very important that in a single paragraph, one is able to capture the profession, skills, and achievements in the best possible way. Include in this section your objective, and what you want next in your career. To this end, it is recommended that one should use the keywords of that specific industry as well as the desired job titles while developing the profile.
Example Summary:
“Highly motivated marketing professional withover 7years of experience in digital marketing and brand management interested in challenging new opportunities where I can leverage my experience and passion for marketing and deliver superior results. Proven ability in developing marketing strategic concepts as well as implementing high impact campaigns while constantly monitoring results and evaluating data to support campaign enhancements and business success. Specific skills include strategic marketing, campaign creation, new brand positioning and consumer engagement.”
3. Avatars and Cover Photos: Choosing the Right Picture
A profile picture and banner image are at the top of your LinkedIn that builds the first impression of a viewer. Select a well-taken, formal, business, or formal corporate portrait you with appropriate business attire for your line of work. Your banner image should either be the representation of what you are as a professional or your field of interest. It could be with a picture more relevant to your career or any form of motivational quote or a simple and professional look.
4. Showcase your skills and certifications
In completing the LinkedIn profile, you should post the skills that are relevant with your job search goals. Skills should be precise and professional including ‘content marketing’, ‘SEO strategy’, or ‘project management’. You should also urge your connections and colleagues to recommend your skills on linkedin because usually, these recommendations make your profile more appealing to employers.
5. Exhibit Your Skills and Accomplishments
Elaborate your work experience with an emphasis on achievements with specific outcomes. When writing your accomplishments, be sure to list them in bullet points so that readers will not find it hard to review your achievement. For each of the roles, there is a list of projects, initiatives and their outcomes which proves your effectiveness. Best practices of profiles, relevance of the keywords and how to add them for better search on linkedIn.
Example Experience Entry:
Marketing Manager | ABC Company June 2019 – now
Implemented a strategic approach for the online promotion in order to achieve the organic visitors’ increase to 40% and the leads’ generation increase to 25%.
Supervised team of 5 marketing professionals performing a campaign creating and implementation managerial work.
It’s also important to note that the outlined SEO best practices were successfully deployed and this scheme is marked 30% increase of the website’s shares of the organic search traffic.
In collaboration with other teams, managed to successfully introduce new product lines and thereby increase annual sales by 15 percent.
6. Obtain Recommendations
Recommendations on linked, profiles are endorsements by co-workers, employers or customers that attest to your competence, seriousness in work and achievement. Ask for letters from people who should be able to give realistic and specific assessments of your skills. Other endorsements serve as validation of skills learned and when added into your profile, they enhance the desirability of the profiles extremely.
7. Use Content & Network thoughtfully & proactively
This way, you are likely to have your profile seen by more people on the LinkedIn platform: Consequently, you should take time, go through various posts and groups that are prevalent in your field. Join a group, post the articles, comment on posts and participate in discussions to show others that you know a lot and so you are up-to-date. You can equally expand your network by engaging with other professionals in the same field as you; this increases your chance of getting a new job.
8. Take advantage of LinkedIn’s Job Search Features
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